Mikko Illi

Doctoral student – Aalto University, School of Arts, Design and Architecture, Department of Design

My ongoing PhD research focuses on B2B sales. I’m doing an ethnographic research on industrial sales-agents work and aim to design and develop new supportive tools for their use. I have worked on this exciting topic in UXUS -project from year 2013 and started my PhD studies in fall 2014.


Academic publications:
2016 – IMP conference, Poznan – paper title: “Managing the design and development of visualised support for
value-based selling process in paper machine industry” accepted to conference proceedings
2015 – IMP conference, Kolding – paper title: “Applying conceptual design to B2B sales negotiations” accepted to conference proceedings
2014 – Design conference, Dubrovnik – paper title: “Facilitation with digital tools, pictures and tangible objects in face-to-face workshops” accepted to conference proceedings


Design or Die -project EU -rakennerahasto 2016-2019
UXUS -programme, FIMECC 2010-2015 – User experience and usability in complex systems
Arvotori -research project, Tekes, 2014-2015
Innokone -project, EU 2013-2014