My expertise area is user experience and designing for experiences. The interest in user experience research raised while I worked in Nokia Research Center 1995-2010. In the Encore team I am excited to learn more about designing for engaging experiences.
The contexts of my research have varied from consumer products (mobile web browser, packaging) to business-to-business industry, but I always aim to combine human-centric design with the business interests of companies. From this perspective, I see multi-touchpoint experience design and experiences with the tools we use at work as highly interesting research topics.
My research projects – my focus:
Design for Value 2017-2019 – Experience design in digital business ecosystem
Brand New 2015-2017 – Brand experiences in service encounters
ValuePack 2013-2016 – Experience design for human-package interaction
UXUS 2011-2015 – User experience as a competitive edge in B2B metal industry
InPractice 2011-2012 – Digital disruption of pharmacy services