Netta Korhonen


The best thing in design is the permission to rethink everything. My background is in industrial design, but during recent years I’ve been drawn into exploring designing for services and experience-driven design as ways to design a bit better, more sustainable and more inspiring pieces of the world. I’ve also studied strategic design and systems thinking to be able to look at wide range of wonderful problems.

I’m doing my master’s thesis in the Encore team for Uxus research program about how experience-driven design can support the design of industrial services.

Netta’s thesis: Making Sense Of Complex Stories – Experience-Focused Customer Journey Mapping For Industrial Services